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Find the people behind the numbers and the why behind the what.

See the patterns and connections. Get immersed in your customer’s world.

Unpack Rich Insights

Rich qualitative insights can bring your big data to life – through understanding goals, roles, spaces and places – all the contextual and subjective material that drives human behavior.

We’re passionate about finding insights using the most current methods, combined in customized ways.

How we do it – together

We have a full menu of methods and we’re learning – or creating – new ones all the time.

You don’t have to be a methodology expert, because we bring that to the party. Let’s work together to select the best approaches for your objectives, your target group, your timeline and budget.

A selection from our menu of approaches

Mobile Insights

Video snippets and text messages are just two of the digital approaches we use to transport you into your customers’ world.

Discovery Labs

Like a focus group on steroids. Watch what happens when you bring your project team and your customers together in the same room, all engaging in insight activities and projective exercises.  An instant debrief after will see us working collaboratively to process the nuggets of insight.

Online Communities and Mini-Communities

A fantastic research method for consumers and for businesses. These programs can run anywhere from a couple of days to several months, and always provide incredible depth of learning.

Executive Interviews

In-depth interviews with exactly the right individuals can enhance any project. We’ve interviewed real-estate industry gurus, boards of directors, tax specialists and systems integrators, to name just a few. If your customers are business executives, we will treat them with special care, but we will still get the insights for you!

Ethnography and Self-Ethnography

With mobile devices, getting into your customer’s world is easier than ever.

Hybrid Approaches

We’ll bring together multiple methods as a comprehensive way to offer a 360o view.

 

Learn how to listen for insight.

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Learn the top things to look and listen for when observing research. Get our free Focus Group Observation Guide today!

CASE STUDY

How do you identify the right target and right message on a small budget?

Challenge: Our client was the trust division of a major bank, about to reformulate and relaunch a service targeted to high-net-worth, older individuals needing others to manage many of their day-to-day financial affairs, as well as portfolio management. The service would be sold through financial intermediaries. They needed to identify the right target and the right message with the right benefits — on a small budget.

Approach: We facilitated a half-day naming session which came up with more than 100 ideas, prioritized to a half-dozen to be taken in to testing. Focus groups were used to understand two segments, test names and validate the service concept.

Outcome: Of the two segments identified, one had little to no interest in the service concept, and the other segment was very interested. The client was able to modify their entire strategy, giving the launch a much better chance of success.

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