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We use our Clear Insights Process™ to guide every project.

Define Objectives

Collaborate for clarity on project objectives. What do we need to learn? Do we have hypotheses … or are we exploring for hypotheses and blue water?Sm150Thumb-Qualitative-Planning-Guide-2015

Are you still in the process of clarifying your objectives? We have a simple guide that can help. Click the image to download a PDF.

Develop Roadmap

Design and select options for the project. We manage all project details

Discover Insights

The research delivers the insights. Insights become input for facilitated sessions that deliver new concepts and ideas for innovation

Debrief Learning

Immediate debriefs help capture observations and inspiration

Deliver Clarity

An integrated report pulls everything together in one place, enabling you to move forward on the challenge

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IDEAS

Magic, Sausage-Making and the Baking of Insight Cakes: Or Why I Hate Providing Draft Reports

Like magic and sausage-making, the process of arriving at insights is not necessarily something people should see up close, no matter how tasty and delightful the final result may be.

There are two points in this work where clients and research agencies are in very good alignment. The first is at the end of the fieldwork, where I suspect we are all equally overwhelmed.

Naturally, I make reassuring noises, but the truth is, even if I have a pretty good sense of the landscape, the sheer quantity of data is often overwhelming on my side, too.

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