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Abbott Research

We use our Clear Insights Process™ to guide every project.

Define Objectives

Collaborate for clarity on project objectives. What do we need to learn? Do we have hypotheses … or are we exploring for hypotheses and blue water?Sm150Thumb-Qualitative-Planning-Guide-2015

Are you still in the process of clarifying your objectives? We have a simple guide that can help. Click the image to download a PDF.

Develop Roadmap

Design and select options for the project. We manage all project details

Discover Insights

The research delivers the insights. Insights become input for facilitated sessions that deliver new concepts and ideas for innovation

Debrief Learning

Immediate debriefs help capture observations and inspiration

Deliver Clarity

An integrated report pulls everything together in one place, enabling you to move forward on the challenge



Guerrilla Marketing Research: How to Find Information on a Budget

Dart board with bullseye

My regular workout buddy is an outsourced marketing consultant. As we sweat it out in the cardio area we yak it up about many things. A frequent topic is the desire of her small business and start-up clients to get some kind of marketing research insights on essentially no budget.

Recently, she was telling me about a start-up who wants to get 30 interviews done across North America with various types of business owners – and has a budget of $5,000 for the whole thing. As you can imagine, a range of expressions crossed my face when asked for advice on how to do this.

But it’s a common problem and I’m not unsympathetic.