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We use our Clear Insights Process™ to guide every project.

Define Objectives

Collaborate for clarity on project objectives. What do we need to learn? Do we have hypotheses … or are we exploring for hypotheses and blue water?Sm150Thumb-Qualitative-Planning-Guide-2015

Are you still in the process of clarifying your objectives? We have a simple guide that can help. Click the image to download a PDF.

Develop Roadmap

Design and select options for the project. We manage all project details

Discover Insights

The research delivers the insights. Insights become input for facilitated sessions that deliver new concepts and ideas for innovation

Debrief Learning

Immediate debriefs help capture observations and inspiration

Deliver Clarity

An integrated report pulls everything together in one place, enabling you to move forward on the challenge

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IDEAS

8 Tips for Do-it-yourself Focus Groups

Running your own focus groups is a bit like doing your own tax return – it all depends on how complicated the job is and the results you want. It’s one thing if your return is simple; another if you have complicated investments.
But clients sometimes ask me for guidance in this area. I generally explain why running focus groups is not as simple as I try to make it look. But I know they are just going to look for advice online.
So if you have to or need to do it, here are some things to consider.

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