Blue Sky Thinking. Down to Earth Results.
Abbott Research

We use our Clear Insights Process™ to guide every project.

Define Objectives

Collaborate for clarity on project objectives. What do we need to learn? Do we have hypotheses … or are we exploring for hypotheses and blue water?Sm150Thumb-Qualitative-Planning-Guide-2015

Are you still in the process of clarifying your objectives? We have a simple guide that can help. Click the image to download a PDF.

Develop Roadmap

Design and select options for the project. We manage all project details

Discover Insights

The research delivers the insights. Insights become input for facilitated sessions that deliver new concepts and ideas for innovation

Debrief Learning

Immediate debriefs help capture observations and inspiration

Deliver Clarity

An integrated report pulls everything together in one place, enabling you to move forward on the challenge



Everyone Thinks They are Don Draper Now: The Wizard's Curtain is Open and Nobody Minds

Don Draper

Recently in a focus group, a consumer respondent said something like this to me: “Your client needs to fire their current agency and hire some young marketers with fresh ideas that will re-energize their brand for launch in a new market. The stuff you are showing us is dated and will never give them the lift they need.”

This is certainly not the first time I have heard such sentiments expressed by people who are considered to be average consumers in some sense . (We try not to invite marketing professionals, advertising people, competitors, journalists, and actors as a matter of routine).