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We use our Clear Insights Process™ to guide every project.

Define Objectives

Collaborate for clarity on project objectives. What do we need to learn? Do we have hypotheses … or are we exploring for hypotheses and blue water?Sm150Thumb-Qualitative-Planning-Guide-2015

Are you still in the process of clarifying your objectives? We have a simple guide that can help. Click the image to download a PDF.

Develop Roadmap

Design and select options for the project. We manage all project details

Discover Insights

The research delivers the insights. Insights become input for facilitated sessions that deliver new concepts and ideas for innovation

Debrief Learning

Immediate debriefs help capture observations and inspiration

Deliver Clarity

An integrated report pulls everything together in one place, enabling you to move forward on the challenge

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IDEAS

Creating Immersive Qualitative Reports

No matter how strong your PowerPoint skills are, the richness of today’s immersive qualitative reports is not fully captured in slides. Using a website to deliver the report allows for the incorporation of high-resolution images, audio and video clips. And it means you still have room for lots of text to deliver nuanced analysis.

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