Blue Sky Thinking. Down to Earth Results. CONNECT WITH US
Abbott Research
Menu

Not sure where to start?

Download a free copy of Painless Qualitative Planning, a no-nonsense guide to crafting a research brief. We can't wait to work with you.

All information is confidential and will not be used in any inappropriate manner.

IDEAS

Do You Really Need a Local Moderator? Pros and Cons

When you are doing multi-country qualitative research in other English-speaking countries, you need to decide if you want to use a local moderator or have the home-country moderator do the work.
As a Canadian-based researcher, I am often asked for referrals by researchers based in the UK or USA who are planning to travel here to conduct the research. Or they may be planning to do the research online from their home location.
There are pros and cons to both approaches. Here’s our take on the issue.

READ MORE BROWSE OUR IDEA BLOG

Qualitative Research

Power growth in your business with customer insights that take you into your customers’ world and reveal the stories inside the data. We have a full menu of methods and we’re learning – or creating – new ones all the time. You don’t have to be a methodology expert – that’s what we bring to the party.

MORE ABOUT QUALITATIVE RESEARCH

Discovery Driven Innovation

Our Clear Insights Process™ guides our collaborative efforts to discover and decode insights, generate new ideas and develop and test solution concepts. It also ensures we never lose sight of your objectives. Ongoing debriefs throughout the project mean you can implement quick wins as you find them.

MORE ABOUT INNOVATION

Focused Facilitation

Bring fresh thinking and clarity to a challenge by harnessing the power of your team’s thinking, using Creative Problem Solving methods. Your exact objectives are the basis for our event designs. Result? Productive events that leave people energized with a Roadmap to Results that documents your plans.

MORE ABOUT FACILITATION