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IDEAS

How to Research Your Start-Up Business

There’s nothing quite so exciting as a brand new idea to a researcher – a chance to help a fledgling business get off the ground. Unfortunately, the budgets for professional research are not necessarily start-up friendly.

But the wise entrepreneur knows they need the insights to refine their ideas. Because even very skilled marketers have launched failed products. The Nielsen company, who studies this kind of thing, finds an 85% failure rate.

When we are approached by a start-up who wants help but has almost no budget, here are the steps we suggest they consider.

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Qualitative Research

Power growth in your business with customer insights that take you into your customers’ world and reveal the stories inside the data. We have a full menu of methods and we’re learning – or creating – new ones all the time. You don’t have to be a methodology expert – that’s what we bring to the party.

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Discovery Driven Innovation

Our Clear Insights Process™ guides our collaborative efforts to discover and decode insights, generate new ideas and develop and test solution concepts. It also ensures we never lose sight of your objectives. Ongoing debriefs throughout the project mean you can implement quick wins as you find them.

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Focused Facilitation

Bring fresh thinking and clarity to a challenge by harnessing the power of your team’s thinking, using Creative Problem Solving methods. Your exact objectives are the basis for our event designs. Result? Productive events that leave people energized with a Roadmap to Results that documents your plans.

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