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IDEAS

Facilitation, research, co-creation: What's the difference?

photograph of beach houses used to illustrate similarityThe skills of group facilitation and qualitative insight hunting aka research are very similar. Which is why many qualitative research consultants, including me, also facilitate. But there are a few important differences. (Which might explain why so few facilitators also conduct qualitative research.) Co-creation is a fusion of the two.

Some skills are common to both

When I think about the researchers and facilitators I know, these skills and orientations are generally common to both groups. Continue reading

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Qualitative Research

Power growth in your business with customer insights that take you into your customers’ world and reveal the stories inside the data. We have a full menu of methods and we’re learning – or creating – new ones all the time. You don’t have to be a methodology expert – that’s what we bring to the party.

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Discovery Driven Innovation

Our Clear Insights Process™ guides our collaborative efforts to discover and decode insights, generate new ideas and develop and test solution concepts. It also ensures we never lose sight of your objectives. Ongoing debriefs throughout the project mean you can implement quick wins as you find them.

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Focused Facilitation

Bring fresh thinking and clarity to a challenge by harnessing the power of your team’s thinking, using Creative Problem Solving methods. Your exact objectives are the basis for our event designs. Result? Productive events that leave people energized with a Roadmap to Results that documents your plans.

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