Blue Sky Thinking. Down to Earth Results. CONNECT WITH US
Abbott Research
Menu

Why you need insight

Learn how customer insight can help you survive and thrive in a hyper-competitive marketplace. Download the guide and checklist now.

No email required. To stay informed, scroll down for the Subscribe form. Thanks for stopping by!

IDEAS

Rethinking Brand Positioning

A new model for mapping brand strategy has been published by Niraj Dawar and Charan K. Bagga in their HBR article, A Better Way to Map Brand Strategy.

This model promises greater simplicity, as well as a strong relationship to real-world results. And it still fits into the familiar quadrant chart!

I love that this model builds on the distinctiveness idea, something that Byron Sharpe set forth as a better alternative to the traditional way of thinking about brands, seeking differentiation

READ MORE BROWSE OUR IDEA BLOG

Qualitative Research

Power growth in your business with customer insights that take you into your customers’ world and reveal the stories inside the data. We have a full menu of methods and we’re learning – or creating – new ones all the time. You don’t have to be a methodology expert – that’s what we bring to the party.

MORE ABOUT QUALITATIVE RESEARCH

Discovery Driven Innovation

Our Clear Insights Process™ guides our collaborative efforts to discover and decode insights, generate new ideas and develop and test solution concepts. It also ensures we never lose sight of your objectives. Ongoing debriefs throughout the project mean you can implement quick wins as you find them.

MORE ABOUT INNOVATION

Focused Facilitation

Bring fresh thinking and clarity to a challenge by harnessing the power of your team’s thinking, using Creative Problem Solving methods. Your exact objectives are the basis for our event designs. Result? Productive events that leave people energized with a Roadmap to Results that documents your plans.

MORE ABOUT FACILITATION