The skills of group facilitation and qualitative insight hunting aka research are very similar. Which is why many qualitative research consultants, including me, also facilitate. But there are a few important differences. (Which might explain why so few facilitators also conduct qualitative research.) Co-creation is a fusion of the two.
Some skills are common to both
When I think about the researchers and facilitators I know, these skills and orientations are generally common to both groups. Continue reading