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Why you need insight

Learn how customer insight can help you survive and thrive in a hyper-competitive marketplace. Download the guide and checklist now.

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IDEAS

Exploring the Landscape of Online Qualitative Research

There are so many forms of online qualitative research, you may find yourself overwhelmed by all the choices. Fortunately, there are some key characteristics to all methods. Once you understand what these are, you can easily determine how to categorize anything new you hear about.
One big difference has to do with the dimension of time. Synchronous methodologies all happen at the same time and within a set schedule. Asynchronous approaches are scheduled as well, but over a longer period of time and participants may come and go.

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Qualitative Research

Power growth in your business with customer insights that take you into your customers’ world and reveal the stories inside the data. We have a full menu of methods and we’re learning – or creating – new ones all the time. You don’t have to be a methodology expert – that’s what we bring to the party.

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Discovery Driven Innovation

Our Clear Insights Process™ guides our collaborative efforts to discover and decode insights, generate new ideas and develop and test solution concepts. It also ensures we never lose sight of your objectives. Ongoing debriefs throughout the project mean you can implement quick wins as you find them.

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Focused Facilitation

Bring fresh thinking and clarity to a challenge by harnessing the power of your team’s thinking, using Creative Problem Solving methods. Your exact objectives are the basis for our event designs. Result? Productive events that leave people energized with a Roadmap to Results that documents your plans.

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