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IDEAS

Five Ways to Improve Your Qualitative Projects

1. Think small
Qualitative is not projectable. It is about human truths. Think Shakespearean soliloquy: one memorable voice expressing lived experience. A small project is better than no project. A few in-depth interviews are better than many short ones.
You can do iterative or extended communities with smaller numbers. Collaborate with your qualitative specialist and you can figure out clever ways to get things done on a tight budget.

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Qualitative Research

Power growth in your business with customer insights that take you into your customers’ world and reveal the stories inside the data. We have a full menu of methods and we’re learning – or creating – new ones all the time. You don’t have to be a methodology expert – that’s what we bring to the party.

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Discovery Driven Innovation

Our Clear Insights Process™ guides our collaborative efforts to discover and decode insights, generate new ideas and develop and test solution concepts. It also ensures we never lose sight of your objectives. Ongoing debriefs throughout the project mean you can implement quick wins as you find them.

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Focused Facilitation

Bring fresh thinking and clarity to a challenge by harnessing the power of your team’s thinking, using Creative Problem Solving methods. Your exact objectives are the basis for our event designs. Result? Productive events that leave people energized with a Roadmap to Results that documents your plans.

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