Blue Sky Thinking. Down to Earth Results.
Abbott Research

What should a future bank machine be able to do?

In this two-stage project we started with a three-day online community with consumers. Research activities included an out-of-home assignment, as well as concept evaluation.

The most engaged and creative of the first group were invited into a second phase of the project. Consumers created five mini-movies with themselves as the star, reporting on specific activities and transactions over two weeks.