Blue Sky Thinking. Down to Earth Results.
Abbott Research

How should a future tax-information service approach technology design?

A client expert joined me in the offices of tax specialists working in a wide variety of environments. One participant took us into his filing room and showed us his challenges in dealing with foreign language subsidiary financial statements, and how he was solving this issue.

After decoding these insights, a sub-group of the same individuals, and some new faces, were invited to half-day Discovery Labs.

Beginning concepts were stress tested and refined, and approximate price tolerance for new services was gauged.