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Are you looking to kick-start progress?

We create custom workshops and events

We’ve helped clients prioritize customer experience issues and brainstorm new products. We’ve helped teams develop a vision of the future. All our events are custom designed to meet your exact needs, using a wide variety of proven tools and techniques.

Together we will design a detailed plan for the event – including your involvement as a leader.

Together we will choose from a wide range of creative activities that will keep your team energized and doing their best thinking.

Knowledge Harvest

Capture your team’s knowledge and build new ideas on solid foundations. Example techniques we have used include Speed Bumps (problem identification), and Facts In Five (sharing key facts).

Immersion

Perhaps your team needs to get more immersed in the customer experience. We’ve taken teams on bus trips, sent them on shopping excursions, and provided unique homework assignments.

Persona Creation

Creating a persona for the one ideal target customer, or the multiple unique segments, provides an exceptional focal point for testing new ideas and concepts.

Catalyzing Questions

Finding the right question is the first step towards getting a new answer. We use a variety of brainstorming techniques to uncover the questions, then prioritize.

Insight Games

Being playful in a structured environment can reveal new approaches to problem solving. We use collages, objects, and physical movement like the Process Improvement Ball Toss to help people tap into fresh thinking.

Roadmap to Results™

Roadmap to Results™ is a unique visual tool used to capture a top-level project plan: the challenge, the ideal result, the subject matter experts, success factors, how things will be different in the future, obstacles and resource requirements. Take it home from the workshop and get started.

Power up your brainstorming!

Cover--Ways-to-Brainstorm-Guide

There are many ways to brainstorm. Learn the methods the pros use to get more and better ideas. Download the free Guide to Brainstorming.

CASE STUDY

How do you identify the right target and right message on a small budget?

Challenge: Our client was the trust division of a major bank, about to reformulate and relaunch a service targeted to high-net-worth, older individuals needing others to manage many of their day-to-day financial affairs, as well as portfolio management. The service would be sold through financial intermediaries. They needed to identify the right target and the right message with the right benefits — on a small budget.

Approach: We facilitated a half-day naming session which came up with more than 100 ideas, prioritized to a half-dozen to be taken in to testing. Focus groups were used to understand two segments, test names and validate the service concept.

Outcome: Of the two segments identified, one had little to no interest in the service concept, and the other segment was very interested. The client was able to modify their entire strategy, giving the launch a much better chance of success.

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