Running your own focus groups is a bit like doing your own tax return – it all depends on how complicated the job is and the results you want. It’s one thing if your return is simple; another if you have complicated investments.
But clients sometimes ask me for guidance in this area. I generally explain why running focus groups is not as simple as I try to make it look. But I know they are just going to look for advice online.
So if you have to or need to do it, here are some things to consider.