Blue Sky Thinking. Down to Earth Results. CONNECT WITH US
Abbott Research
Menu

Contact Us

 

IDEAS

Actively Moderating Bulletin Boards and Discussion Forums

In extended online projects, quite a bit of the moderating actually happens during the design phase of the project. No matter how good your online discussion guide, the group does not moderate itself any more than an in-person focus group does.
Many of the same approaches, such as praising people’s contributions, building rapport and deciding whether to probe or not and ask followup questions, are used to generate great contributions, but they are used a little differently.

READ MORE VIEW ALL