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Do You Really Need a Local Moderator? Pros and Cons

When you are doing multi-country qualitative research in other English-speaking countries, you need to decide if you want to use a local moderator or have the home-country moderator do the work.
As a Canadian-based researcher, I am often asked for referrals by researchers based in the UK or USA who are planning to travel here to conduct the research. Or they may be planning to do the research online from their home location.
There are pros and cons to both approaches. Here’s our take on the issue.

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