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Everyone Thinks They are Don Draper Now: The Wizard's Curtain is Open and Nobody Minds

Don Draper

Recently in a focus group, a consumer respondent said something like this to me: “Your client needs to fire their current agency and hire some young marketers with fresh ideas that will re-energize their brand for launch in a new market. The stuff you are showing us is dated and will never give them the lift they need.”

This is certainly not the first time I have heard such sentiments expressed by people who are considered to be average consumers in some sense . (We try not to invite marketing professionals, advertising people, competitors, journalists, and actors as a matter of routine).

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