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Good to the Last Drop: 10 Ways to Save Money on Qualitative Research

When you have a constrained research budget – and a long wish list of projects – you probably spend a lot of valuable time wondering how you can wring a little more value from every dollar.

Clients often wonder why good research is so expensive, and qualitative is no exception. Unlike the cost of chip technology, which drops over time, the main components of good qualitative are not dropping, and are not likely to drop any time soon, because they are largely driven by people, not technology.

Here’s the good news – there are 10 good ways to make your dollars go farther.

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